App Store Optimization: A Practical Starting Guide

App Store Optimization is often treated as an afterthought compared to paid user acquisition, but organic install volume from a well-optimized listing compounds for free, month after month.

Keyword research for app stores works differently than web SEO — you're optimizing within a fixed character limit for your title and subtitle, so every word needs to earn its place. Competitor listing analysis is essential here.

Beyond keywords, your icon and first two screenshots do most of the conversion work. We recommend testing at least three icon variants and leading with your strongest value proposition in the first screenshot, not your fifth feature.