The 12-Point Landing Page Conversion Checklist

A high-performing landing page isn't about clever copy or flashy design — it's about removing friction between a visitor's intent and the action you want them to take. Before blaming your traffic quality, check your page against the fundamentals.

Page speed, a single clear call to action, social proof above the fold, mobile-first design, and form length are the five most common culprits behind underperforming pages. We see conversion rates jump 20-40% just from fixing these basics.

The checklist we use internally covers headline clarity, value proposition placement, trust signals, form friction, mobile performance, and page load time — all measurable, all fixable within a sprint.