Fintech App
FlexPay
Cut cost-per-install by 41% while doubling trial-to-paid conversion rate.
41%
CPI reduction
2.0x
Trial-to-paid conversion
6 mo
Engagement
The Challenge
FlexPay's app installs were growing but revenue wasn't — most users churned before converting to a paid plan.
Our Solution
We restructured their UA campaigns around LTV bidding and rebuilt onboarding flows to reduce friction to first value.
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